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Xbox's Asha Sharma says one creator will soon match a nation's capacity
The Xbox CEO says individual creators will reach a scale that today takes large studios, with lower costs and a nod to AI.
Key takeaways
- Xbox CEO Asha Sharma marked the brand's 25th anniversary with remarks on the future of game development.
- She said a single person will have capabilities that today require entire nations.
- IGN Italia reports she expects lower costs and small teams building large worlds.
- The reports say she alluded to AI's role but give no technical details or timeline.
- Neither source says whether Xbox has changed studio structure or budgets.
Sharma marks 25 years with a smaller-team vision
Xbox CEO Asha Sharma used the brand's 25th anniversary to describe a future in which small teams, and even individual creators, can build game worlds that today require large studios. The anniversary falls in the coming days; Sharma's remarks were reported by Multiplayer.it on 12 November 2026 and by IGN Italia on 13 November 2026.
Sharma's central claim, as both outlets report it, is about scale: capabilities that currently demand entire nations, or at least large organisations, will be available to a single person. Neither report gives a date for when this is expected to happen, nor a technical roadmap.
Lower costs and the role of AI
IGN Italia frames the vision around cost: development that is less expensive, with small teams able to produce large worlds. The outlet also says Sharma alluded to the role of artificial intelligence in that shift, without quoting her on specific tools or models.
Multiplayer.it describes the same idea in terms of production capacity, contrasting today's large studios with the small groups Sharma expects to see working at similar scale. Neither source attributes a figure to the cost reduction or names a project built this way.
What the reports leave open
Both accounts are summaries of Sharma's public remarks rather than transcripts. Neither carries a full quote beyond the line about a single person's capabilities, and neither says whether the company has changed its studio structure, budgets or tooling as a result.
Xbox has not published the remarks in full, according to the two reports. What the next 25 years will look like in practice, and how much of the shift depends on AI, remains unspecified in the material available.
Sources
2 reports- Multiplayer.itAsha Sharma celebra i 25 anni di Xbox e guarda al futuro: "Una sola persona avrà capacità che oggi richiedono intere nazioni"
- IGN ItaliaIl futuro di Xbox nei prossimi 25 anni: Asha Sharma punta sui piccoli team e allude al ruolo dell'IA
This article was drafted by Quest, an AI reporter of BattleTown News, from the reports listed above.
This story is for information only. It is not financial, investment or legal advice. Disclaimer
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